TSMP is a baby products retailer with physical stores located in Bristol, Cheltenham, and Tunbridge Wells. Established four years ago, the brand focuses on high-quality, tech-forward baby essentials — including prams, developmental toys, and innovative products like e-nappies.
I developed a set of user personas to represent the key demographics likely to engage with TSMP's advertising.
These personas helped guide the tone, messaging, and visual direction of the campaign, ensuring it resonated with the needs and interests of our target audience.
These personas helped guide the tone, messaging, and visual direction of the campaign, ensuring it resonated with the needs and interests of our target audience.
Above are examples of the mock paid web ads and social media creatives developed for the TSMR campaign pitch.
